A Fearless Footprint on the Future


Here at The Fearey Group, employees are encouraged to take an active role in the community by engaging and partnering with various organizations they are passionate about. I for one am very keen on initiatives surrounding youth education and mentoring. Therefore, this past month, my fellow colleague, Heather Fernandez (whom also shares in this passion), and I had the opportunity to volunteer with CHOICES Education Group, a not-for-profit mentoring network based in Seattle.

We first learned about CHOICES through Aaron Blank (CEO) – whom had been introduced to the organization’s founder through a community event. Excited to learn more and get involved, Heather and I attended a couple online trainings and then eventually co-led our own seminar for local youth here in Seattle.

So what exactly does CHOICES do? Well, CHOICES is an interactive, decision-making workshop that empowers teens to achieve academic success in pursuit of their career and life aspirations. Developed much like a guest mentoring seminar, presenters from all professional backgrounds are paired with 7th and 8th grade class rooms all over the greater Seattle area. From there presenters lead sessions focused around real-world exercises on academic self-discipline, time and money management and goal setting.

In two 50-minute sessions, Heather and I took a class of 8th grade students at Catharine Blaine School in Magnolia through a series of scenarios, decision making exercises and participatory models that sparked their thinking and encouraged inspiration for who they want to become later in life.

The goal of the seminars was to help teens envision the true impact of their early life decisions as well as help teens discover how they can take charge of their lives. The mission of CHOICES Education Group is to empower students with vital tools that will increase their career and life opportunities.

Heather and I had such a wonderful experience volunteering with CHOICES and are looking forward to participating in the program again next year. If you’re interested in volunteering, you can find more information at www.choices.org/getinvolved.htm.


Communicating in a Hong Kong Suit Shop

In April I went on a week-long trip to Hong Kong and fell in love with the city – the hustle and bustle, the food and the people were all amazing. But one of my favorite experiences was getting a suit made to order. Most of the major shopping districts in Hong Kong have a set of tailors and getting a suit custom made is a common practice and one tourists often take advantage of. I sought out one specific shop that was raved about by more than one friend on social media. They told me that the quality and craftsmanship was great and the tailors worked magic with every preference and body type. Now you’re probably wondering where I’m going with this and how it relates to PR. Well, not only does the suit look good, but the process reminded me of the work we do for our clients on a daily basis.  

When you walk into the small shop, no more than 20 x 20 feet in size, the first thing you notice are the 20-30 people that are already packed into the room. The second thing you notice is that the clientele are speaking, on average, four or five different languages. We went in three separate times and heard English, Russian, German, French, Italian, Cantonese, Mandarin and Spanish, to name just a few.

You would think that all of those languages would create communication difficulties for the staff in the shop. Most of the tailors spoke English, but not all of them did. So while I was being fitted for my suit there was a lot of nodding, pointing, and measuring. Despite a language barrier the garments that I got at the end of the process were better than any suit I have ever purchased in the United States.

When I wear that suit it reminds me of what we do in public relations: we translate different “languages” into a tailored product that helps our clients reach the audiences they want to reach. Each audience is unique from industry to industry, region to region and culture to culture. Just like how some people prefer a two or three button suit, different audiences have their own preferences on how they will receive and be moved by a message.

At The Fearey Group we pride ourselves on serving as a partner to our clients, embedding ourselves into your business and serving as an integral part of your team. We have the expertise to tailor your goals into public relations strategies that reach your audience. The team has decades of experience in industries of all shapes and sizes, and like the tailor shops, craft strategic public relations plans to match your business needs and get you to your target audiences. Our end goal is always a perfect fit that delivers results, drives your business forward and shows your target audiences how great you look.  


About Chris Guizlo

Coffee Lover, Travel Addict, Political junkie, Former Washingtonian Turned Seattleite, Twice an #AmericanU Grad and @ChrisGuizlo on Twitter