Reasons to Attend a Conference Outside of Your Industry

Today I find myself attending the Oregon Healthcare Financial Management Association’s Spring Meeting at Salishan along the Oregon coast. It is a step outside of the traditional norm -we typically attend a public relations or social media conference. As a firm, we have a very strong healthcare practice. With the major changes that are occurring in the healthcare industry, this meeting will give us a new perspective to bring back to our healthcare clients. 

It also gives us an advantage in our market. No other communications professional is here – guaranteed.  Challenge yourself. Think fearlessly. Attend a conference or a meeting outside of your industry.

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