30% of Major Brands Use Twitter as Customer Service Tool

Twitter has been around for a few years now. Most of us are on it in some capacity. But brands are still figuring out how to best use it. Customer service is an easy approach if maintained and managed properly. Research from social media analytics firm Simply Measured shows that 30% of the of the companies in the Interbrand 100 now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account. Mashable reports more on this survey.

Who are the top brands of the Pacific Northwest who use Twitter as a tool for customer service? Use the comments bar below to tell us.

Here are a few to start:

Alaska Air

KING 5 News

Microsoft (in a variety of forms)



Here are a few Northwest brands “working” on using Twitter as a customer service tool:


Bartell Drugs




Fred Meyer



Safeco Insurance

Here are some brands who seem to be using Twitter as a work-in-progress:


Cutter and Buck

Diamond Parking

John L. Scott (Seattle)

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