We’ve Got Some Questions for You

By Aaron Blank

We field several calls a week from people and organizations interested in working with us. In that first contact with a potential partner, we usually run through a series of questions.

Here is the list:

  1. Have you ever worked with a communications agency before?
  2. Do you have a clear idea why you want communications support or do you just want to see a story about yourself in the New York Times or TIME magazine?
  3. Do you understand what it means to create foundational materials and messages before attempting to do any work?
  4. What is the level of commitment you expect to make with research?
  5. What does communications mean to you? What about public relations or public affairs? What about digital media?
  6. Are you willing to hear about new methods of communicating with your audiences?
  7. Will we have access to the decision maker(s) or will we only be working with the middle manager?
  8. Is the budget realistic? Do you have sky-high expectations but are willing only to pay a minimalist budget to get the work accomplished?
  9. Do you value communication and understand what it can do for your bottom line?
  10. Where do you want to be in five years?
  11. What is your short term goal for success?

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