Why Would You Hire a PR Agency?

By Aaron Blank

(Editor’s Note: This week ReinventingPR.com is running a series of reports from Aaron Blank’s trip to the annual Counselors Academy, sponsored by PRSA. This is Part Two of an occasional series.)

There are many reasons to hire a Public Relations firm to support your organization or communications team.

Here are just three reasons.

  1. With an agency, you get a mix of expertises from senior counsel to middle management support that can perform the work with some junior staff members who can implement basic tactics. Your team expands at great lengths.
  2. When you hire a Public Relations agency, you get a variable cost. You don’t expand your head count. You don’t have to pay extra insurance.  Your agency does not go on vacation. You get a full team of experts who can support your communication strategies without the added overhead.
  3. Your Public Relations agency usually comes to the table with a host of innovative ideas and fresh thoughts. They usually offer up a different perspective and add value almost immediately.
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