The Headlines Worth Avoiding

By Sophia Wilkins, The Fearey Group

In the realm of public relations a less-than-flattering headline can upset your entire day.

Today, the British paper The Telegraph lays it out in painfully funny bold type:

Iain Martin’s column was about the very public resignation from Goldman Sachs of former hedge fund manager Greg Smith in today’s New York Times.

Just in case Goldman wasn’t feeling the need for extra PR help today, another Brit paper The Spectator shouts: “Darth Vader 1 Goldman Sachs 0.”

Goldman was quick to get a response to the media, but the first hit, from Smith, was probably, just like boxing, the one that had the most impact.

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