Facebook gives Timeline the business

By Aaron Blank

When Facebook first rolled out its Timeline feature last year, users gave it mixed reactions. It took me a while to get used to it. Now, Facebook is taking it one step further. Users will start seeing the new design throughout the social network in the coming days.

Facebook announced today that it is getting ready to place Timeline on all brand and business pages. All Page Admins have the opportunity from now until March 30 to preview it. But either way on March 30, it won’t be a choice. Get used to it.

The Fearey Group adopted the layout today. It was a fun challenge to navigate the system, but we’re pleased with the result:

We’ve joined some household names making the switch today; NBC’s Today Show, Starbucks and Nike have all changed over.

In addition to the design elements, we’ll also have new features to play with, including messenger capabilities, and a new administrative dashboard that provides better intel about your community.

One change we’ve noticed: The additional “landing tabs” that most brands have used to solicit people to “like” their pages, have moved. Now the timeline will appear as the default.

Join us, give us a like, and let us know your thoughts.

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